San Miguel Editorial Services

Writing and editing for impact and sales.

We’ve created a blog for Besitos!

Besitos.org is a wholesaler of Mexican handcrafted jewelry, handbags, clothing and gifts sold at boutiques and large retailers in the U.S. When founder Jennifer Nargesian wanted to show photos of her wares to potential customers, she hired a website designer—but his approach was complicated, time-consuming and frustrating.

My advice to Jennifer: Instead of spending thousands of dollars on a website, why not post photos in a blog for free and send the link to buyers? She agreed, and within four hours, we completed the theme selection, site formatting, and the “About” page, and uploaded an entire gallery of photos with captions. Plus we named a collection of jewelry—Roadworthy Designs, because they’re made from recycled rubber tires—and gave creative names to each separate item as well.

Here’s the Roadworthy collection: Traffic-stopping Roadworthy Designs from Besitos.org. Did I mention all of this was done in four hours?

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